“FIRST NAME IN THE WATER”
The original California surf, snow and lifestyle brand, was founded in 1952 when a young man named Jack O’Neill took his unstoppable passion for surfing and used it to battle Mother Nature. From the first neoprene surf wetsuit and board leash to the world’s first stitchless board shorts. O’Neill will always be committed to growing its reputation as one of the world’s leading youth lifestyle brands based on being the First Name in the water
Adventurer, inventor, and preservationist Jack O’Neill’s life's work is an inspiration to us all, but perhaps his greatest legacy is his devotion to life and family. His motto was simple, "Be good to the ocean, and the ocean will always be good to you."
While many things have changed since those humble beginnings, Jack’s initial vision of producing functional and innovative board riding products continues to lie at the core of everything the company does. O’Neill’s core values — innovation in style and technology — have seen the brand devote itself wholeheartedly to the evolution of the action sports lifestyle. O’Neill’s progressive spirit will always drive the company forward.